Recommended to me by my foodie friends from London, I’d been told the venue is simplistic yet sophisticated, with attention to the detail that matters – the food!
I always browse the online menu ahead of a visit if I can; but to my surprise, there’s just the address and a short notice on the website. It reads “NO RESERVATIONS”.
They must be crazy, right? A Covent Garden venue refusing to guarantee table bookings?
We arrive at Henrietta Street pre-theatre on a Friday night. A few couples walk in ahead of us and it looks like they’re full to capacity. We feel a rush of disappointment, regretting not having made a back-up reservation elsewhere, when the waiter arrives to escort us all downstairs to a second dining area. Phew.
We’re seated on a long wooden communal bench – a similar setup to Wagamama – where we’re passed a double sided menu and given a complementary appetiser; a quirky looking metal mug filled with freshly baked popcorn.
As we browse the menu, it becomes apparent the concept of the restaurant is somewhat simple – just steak.
The aptly named Flat Iron steak comes with a side salad included, and the option to add-on side dishes. We’re tempted by the daily specials options – specialist cuts which can be viewed on a cow diagram on the reverse of the menu – but we decide to stick with what the restaurant is best known for, its tender and juicy Flat Iron.
Upstairs in the front glass window, there’s a traditional setup where a butcher makes his perfect cuts from the 100% grass fed New Zealand beef – bespoke to each customer’s request. Downstairs, the talented team of chefs can be seen cooking the meat from the open kitchen.
Sliced in bite sized slithers, the Flat Iron doesn’t disappoint. Nor do our sides; the dripping-cooked-chips, which I hear described by a fellow diner as the taste of ‘proper British fish and chip shop style chips’.
There’s a good atmosphere in the venue (despite occasionally listening in to the hard-to-avoid family domestic to our left) and the staff certainly know their stuff about steak.
The décor is industrial chic – overhanging green plants entwine between modern low hung lighting, exposed brick walls and natural wood furnishings.
It has the full package – the venue, the food and the atmosphere – every aspect works perfectly.
Our bill arrives at a very reasonable £40 (VAT and a 12.5% tip is included on the receipt)– including a small merlot wine and a house beer. And to our delight, there’s a homemade salt-caramel ice cream topped with grated chocolate thrown in as a bank holiday freebie. We take our receipt to the counter and grab two cones to-go.
We love this place even more.
Flat iron runs a genius operation – no-frills steak and salad for £10. It’s no surprise they now have two venues, located just a couple of minutes apart.
Be prepared to wait at peak times, but we guarantee it’ll be well worth it.
17 Beak Street, Soho
17-18 Henrietta Street, Covent Garden